ANWB – 2011

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ANWB – 2011

The emergency call center of the ANWB (The Royal Dutch Touring Club) needed a new mobile and web application and therefore they organised a public call for tenders. As a User Experience designer, I was responsible for the interaction and graphic design of the web application and the mobile application. I created personas and user journeys to uncover user needs. I participated in the presentation of our solution. I was also responsible for presentation materials like posters and instruction videos.




User flow Interface design Interface elements Mobile design


  • Interaction design for the web applicationĀ (personas, storyboards, wireframes)
  • Interaction design for the mobile application (personas, storyboards, wireframes)
  • Graphics design for the web application
  • Graphics design for the mobile application
  • Presentation materials: five user journey posters, three technical posters
  • Several videos with instructions


  • Adobe Photoshop
  • Adobe Illustrator
  • Camtasia
  • Omnigraffle